 It is national #STEMDay in the US.
According to the U.S. Department of Commerce, STEM related occupations are growing three times faster than other occupations. Science, technology, engineering and mathematics workers play an important role in the growth and stability of the U.S. economy, and are vital to our society. Linkedin recently took a look at STEM heavy fields and the gender representation within these jobs. "In honor of National STEM Day, we looked at how women around the globe are faring in STEM-heavy industries—software and IT, healthcare, and finance. This included looking over the past 10 years on what women studied in university to ultimately land them in their respective careers," LinkedIn wrote. They found that gender gaps begin early, and "While women are pursuing degrees relevant to STEM fields, they are severely underrepresented amongst graduates with technical degrees, and there is a high demand for more women in STEM fields." Read more about Linkedin's findings, and programs they've created to help create more inclusive talent pools and advance women in tech here. Jo Schopper, Account Executive
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 I just joined the team here at Havas People, previously working in digital marketing for numerous brands and public figures. Coming to the world of employer marketing from a more mainstream background may seem like a big jump, but in reality there are numerous parallels and ways thinking like a marketer can help improve the employee experience, specifically in recruiting.
Here are my initial thoughts after just one week here with the team: People first – Creating a positive, user-friendly experience during recruitment can go a long way. Job seekers can in some ways be looked at like customers. Treating a customer poorly or not responding leads to lost sales; the same can be said for job candidates. Any poor impression during the recruiting process can lead to them losing interest in the position or company, not only while job seeking, but long term. This can have huge repercussions if they tell friends, post on social media or post a review of their experience on websites like Glassdoor. Everyone is a recruiter – Your employees are your best ambassadors and biggest advocates. If an employee is happy at your organization, they’ll talk about it. This creates a huge pool of potential talent waiting to be tapped into, simplifying recruiting processes. Building a strong brand and sense of community makes employees feel like they're a part of something special, increasing the chances they will recommend the organization to others. Paid ads and targeting – For retail, social media paid ads move the needle, as organic posts are becoming more obsolete. The same can be true for job postings. Sponsored ads on websites like Linkedin, Indeed and even Facebook have many advantages over organic posts. They allow you to target by entering certain demographics and criteria you’re searching for, give your posting better positioning on the site, and allow for better tracking and reporting leading to an easier recruitment process. Jo Schopper, Account Executive  Never work with children or animals they say. Sound advice as we prepared to shoot six videos in three days for a professional services client at their facility in Westlake, an upmarket suburb of Dallas, Texas. OK, our shoot didn't have any children, but we did have two animals. Sure, one was a child's toy, but you never know. Luckily for us, the other, a dachshund schnauzer cross called Rigsby, was incredibly well behaved. As were our crew, who were amazing. The challenge with any shoot is coping with the unexpected and making sure you get exactly the footage you need - you literally get one shot. This can be especially tricky when you're shooting outdoors. On any shoot, the weather can be a demanding diva, prone to sulking and spoiling your day. For us, she managed to maintain a beautiful disposition, ensuring day long sunshine - we did all get sunburnt though, just to remind us who's boss. Apart from Dallas air traffic control insisting on routing every plane within a 50 mile radius over our location every few minutes, we managed to contain the external factors to a minimum. The days were long, but very productive and well marshalled by the team at Casual Films, our partner on the shoot. Extremely professional and very client friendly, they coped with the intricacies of shooting in a sometimes sensitive environment. We've seen the first edit and it looks amazing, and we're confident the rest of the videos will be just as good. Film shoots can be either a lot of fun or very hard work - our shoot in Texas managed to be a combination of both. Gary Singh, Project Manager |
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