Have you ever gone on a date you thought went really well, only for days and weeks to go by without hearing a word from your date? This is called ghosting.
Ghosting, defined by Webster’s dictionary as “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication,” was once reserved for dating. Ghosting is now common practice in recruiting.
Attending Indeed’s annual conference, ghosting was a hot topic at a panel discussion. Numerous employers explained that feedback showed ghosting to be one of the top complaints from job seekers.
Many candidates send their application to a company they’re excited about, come in for an interview, to then wait by their phone (or inbox) and never hear a word. More than just lacking common decency, it reflects negatively on the employer’s brand and leaves a poor taste in candidate’s mouths.
Candidates don’t forget when companies don't respond or update them. Numerous studies show shunned candidates are less likely to buy from a company after being ghosted. They also are far less likely to apply at the same company in the future, and may share their poor experience online and with friends.
Communicating actively shows respect to candidates for the time invested in applying, preparing for an interview, and traveling to an interview. It’s also an opportunity to leave a positive impression - leading to potential referrals and return applicants.
Even if it is bad news, don’t be a ghost - send that email.