Telling Pfizer's career story
We partnered with Pfizer to research, articulate, develop and activate their global employer brand.
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As a pre-eminent Pharma company, Pfizer operates around the globe, doing important work that enhances and improves the lives of millions of people. Without the right talent, none of this is possible. But due to the complex nature of the business, they had always struggled to tell a consistent careers story.
We have partnered with Pfizer to develop and launch their employer brand. This process began with both quantitative and qualitative research run across the global business to better understand key motivators and cultural “sells”. From there, we have articulated their Employer Value Proposition and four key candidate attractors, and used this insight to create a refreshed employer brand that is focused on storytelling. To gain momentum and create champions for the brand within the business, we have socialized at every stage – holding stakeholder engagement workshops, and bespoke presentations for key colleague groups.
Due to the nature of this partnership, while working on the employer brand we also developed the strategy for the organization’s Culture Day, and are working closely with the Diversity and Inclusion team to ensure the new brand is leveraged successfully. Our focus is now on brand strategy for the next two years as we work to maintain engagement with both internal colleagues, and prospective candidates.
We have partnered with Pfizer to develop and launch their employer brand. This process began with both quantitative and qualitative research run across the global business to better understand key motivators and cultural “sells”. From there, we have articulated their Employer Value Proposition and four key candidate attractors, and used this insight to create a refreshed employer brand that is focused on storytelling. To gain momentum and create champions for the brand within the business, we have socialized at every stage – holding stakeholder engagement workshops, and bespoke presentations for key colleague groups.
Due to the nature of this partnership, while working on the employer brand we also developed the strategy for the organization’s Culture Day, and are working closely with the Diversity and Inclusion team to ensure the new brand is leveraged successfully. Our focus is now on brand strategy for the next two years as we work to maintain engagement with both internal colleagues, and prospective candidates.
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